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Marketing is crucial for businesses, especially given the high saturation of the corporate sector. Currently, most businesses are using CRMs, such as Microsoft Dynamics 365, to manage their customers, but somewhere in the middle, they are lagging in terms of marketing. For this purpose, in this blog, we will be talking about Microsoft Dynamics 365 and Eloqua integration – a perfect match to take your business to a new level. However, before we get into the integration details, let’s first discuss Microsoft Dynamics 365 and Oracle Eloqua as individual systems and what each of these systems brings to the table for businesses. So, let’s check out more details!

Microsoft Dynamics 365 

Dynamics 365 is a premium CRM platform that is loaded with a variety of features and functionalities. Use it individually or as a complete suite as Dynamics 365 offers various modules. Some of the modules included in the Microsoft Dynamics 365 suite are,  marketing, customer service, and sales. Additional modules include project service automation, field service, social engagement, relationship sales, and more. To begin with, project service automation is suitable for a business’s automation and resource planning.

Secondly, the field service is an excellent module for managing business workflows and employees to yield higher productivity. Thirdly, social engagement helps manage the social media platforms more efficiently. Whereas, the relationship sales module helps navigate the LinkedIn data. As far as the modules are concerned, Microsoft Dynamics 365 for sales offers customer service, sales performance management, task management, partner relationship management, marketing automation, and analytics.

As far as the customer service module is concerned, it offers self-service portals, routing of incidents, knowledge management, cross-channel management, and service intelligence. Microsoft Dynamics 365 for marketing provides landing pages, email marketing, webinars, multi-channel management, marketing analysis, and lead management features. Not to forget, the social engagement feature helps offer assistance on social media platforms, manage social media pages, and provide insights.

Different businesses can consider Microsoft 365 best fit for their organization. This is mainly because of easily installation and can be integrated wit different Microsoft products. Not to forget, Microsoft Dynamics 365 is a cost-effective solution for businesses. As far as the downsides are concerned, it’s a new product, and there are no exceptional marketing apps available. Also, customizing the Microsoft Dynamics 365 can be extremely challenging, and hiring a professional service would be crucial.

Oracle Eloqua 

Before we move on to the Eloqua Microsoft Dynamics integration, it’s important to have information about Oracle Eloqua, which is the marketing cloud and is known to be one of the most expensive automation tools specializing in marketing. There are various features associated with this software that makes it worthy of Eloqua Dynamics CRM integration. To begin with, there is a targeting and segmentation feature that allows the companies to measure the consumer data through different channels.

The marketers can have access to external, internal, profile information, and campaign information through a centralized interface. Secondly, it helps manage the campaigns, and it is eased since there is no need for HTML or CSS. As a result, the marketers will be able to create landing pages and responsive emails (yes, everything can be personalized). There is a drag-and-drop and graphics-based interface for easier handling. Also, the availability of whiteboards helps map the campaigns.

Oracle Eloqua – A Great Tool

Oracle Eloqua offers lead management which means the marketers can gather the profile information and customer behavior data. Using the said data marketers can manage and score the leads without needing technical fineness. Moreover, the marketers will be able to run various lead scoring systems with a unified contact. It comes with a listener framework which means making changes and adding new contacts will be easier. The best thing about Oracle Eloqua is that it has a high-end dashboard and reporting.

The reporting and dashboard are basically marketing outcome measuring tools, so assessing the campaign performance will be easier. The dashboard makes it suitable for accessing the marketing performance information and share the most intricate details. On top of everything, the users can create the reports and personalize the dashboards. The best thing about Oracle Eloqua is that it allows the sales and marketing teams to work in compliance to gain more revenue.

The unique thing about Oracle Eloqua is that it has AI features that help optimize marketing activities. Also, it can deliver insights regarding emails, subject lines, and accounts. To summarize, it has a well-designed campaign developer, which helps create powerful and result-oriented campaigns.

Microsoft Dynamics 365 and Eloqua Integration – The Ultimate Combo

The integration is an excellent choice for businesses that want to elevate their marketing efforts and streamline different business functions. To begin with, it can help deliver quicker lead to sales time which helps understand the customers’ demands. The best thing about this integration is that it provides updated information about the contacts and sales according to the sales plan. The integration helps with the management of sales, subscriptions, bounce backs, and cancelled subscriptions.

Microsoft Dynamics 365 and Oracle Eloqua integrations help manage and sync the synchronization and helps gain insights into the marketing opportunities. There are actually various ways of enhancing the integration, such as;

  • You can update the sales users in the Oracle dashboard for the authority roles, and security features can be added
  • It can help update the pick lists
  • It helps gather the information and details through segmentation

Factors to consider for Microsoft Dynamics 365 & Oracle Eloqua Integration:

Now that you are aware of the benefits and ways of enhancing the Microsoft Dynamics 365 and Oracle Eloqua integration. Let’s check out the factors that you need to consider for this integration, such as;

  • Directional System – you need to consider if you want to opt for uni-directional or bi-directional configuration. Generally, bi-directional integration is better because it allows the platforms to collect data and provide access to opportunity data.
  • Standard Integration – Oracle Eloqua has various predesigned connections into Microsoft Dynamics 365 (cloud and on-premise), which means the integration will be easy if you have some technical expertise. With standard integration, you can develop automated syncing and make external calls to update contacts, leads, custom records, and accounts.
  • Visibility – you need to consider how the marketing data will be used, which sales reps should have the lead, which engagement activities will be associated with the sales, and how different engagement strategies will be used. So, when you are considering this integration, find answers to these questions because it provides enough flexibility to experiment.

To summarize, Oracle Eloqua has become a great marketing tool. Its integration with Microsoft Dynamics 365 will enhance its already existing features.  However, to earn the benefit, correct installation is necessary. For that purpose, Folio3 is an excellent choice, offering integration services for Eloqua and Dynamics 365!

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