The Dynamics 365 Sales app is strongly a CRM platform. It boosts demand through customer relationship management as it enables for improved sales management, and the relationships with key partners are completely transparent for everyone to witness. The operations of the Sales app interconnects all the tasks, communications, and processes to provide with large amounts of relationship-based data. It also integrates with other Dynamics 365 apps such as customer service and marketing to further boost demand and provide the customers with a look into how the business and customers are connected.
It is CRM because it can easily be integrated with other apps and tools that aid in creating a holistic view of relationship management. Moreover, it is flexible in its processes thus it creates efficiency. Due to its remarkable data collection, it can also aid in managing inventory levels based on past data. It displays all customer interactions therefore everything is out in the open. All causalities and collaterals are also presented transparently thus increasing trust between the business and its customers.