Choosing the right Microsoft Dynamics 365 partner is crucial for a successful implementation and long-term ROI. Microsoft’s Dynamics 365 platform (which spans ERP and CRM applications) is seeing widespread global adoption, with over 500,000 organizations, including 97% of Fortune 500 companies, using Dynamics 365.
Tangible results drive this popularity; for example, a 2024 Forrester study found Dynamics 365 ERP can yield a 106% ROI and $8.1M net present value within three years. With new AI-powered capabilities (like Microsoft’s Copilot) enhancing the platform, businesses are increasingly turning to Dynamics 365 to drive digital transformation. However, leveraging these benefits to the fullest often requires guidance from experienced partners.
In this blog, we’ll discuss the profiles of the best Microsoft Dynamics 365 partners known for delivering exceptional solutions. Therefore, business leaders can make the crucial decision of choosing the right partner with greater confidence.
Why You Need a Certified Microsoft Dynamics 365 Partner
Implementing Microsoft Dynamics 365 solutions is a complex endeavor that touches finance, operations, sales, customer service, and more. A Microsoft Dynamics partner brings expertise to navigate this complexity. Microsoft’s partner network (recently revamped into “Solutions Partner” designations from the old Gold/Silver system) is designed to ensure customers get knowledgeable support.
Certified partners have to meet strict competency requirements, including having multiple consultants pass advanced exams and maintaining up-to-date credentials. Working with a certified Dynamics 365 implementation partner offers several benefits:
Expert Implementation & Integration
Certified partners have proven experience deploying Dynamics 365 and integrating it with other systems. They know the software inside-out and can tailor it to your business needs. This reduces the risk of costly mistakes or project overruns. For example, Microsoft Gold Partners must employ at least 15 individuals who have passed core Dynamics exams and renew this annually, ensuring you get skilled Dynamics 365 consultants on your project.
Access to Microsoft Support & Latest Features
Top partners often have direct lines to Microsoft support, so they can escalate issues on your behalf, resulting in faster resolutions. This means your partner can proactively apply new Dynamics 365 features, security patches, and best practices as they emerge. With Microsoft rolling out continuous improvements (Dynamics 365 revenue grew 24% YoY in Q1 2023, underscoring rapid innovation), having a partner who keeps you up-to-date is invaluable.
Genuine Licensing and Demo Access
A Microsoft Dynamics reseller who is certified ensures you get proper licensing and can even provide trial environments or demos with full features. Gold Partners have access to product licenses and previews that others may not. This helps you evaluate solutions before major investments.
Ongoing Support and Optimization
The relationship doesn’t end at go-live. Leading Dynamics partners offer post-implementation support plans, user training, and system health checks to continually optimize your solution. They act as a Dynamics 365 support partner over the long term, which is critical for adapting the system as your business grows or as Microsoft rolls out changes.
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How to Choose the Right Dynamics 365 Partner
Given the numerous Dynamics 365 partners and consultants in the market, selecting the ideal one can feel daunting. Here are the key factors and criteria to consider:
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Industry Expertise
Look for a partner with experience in your industry or a similar vertical. Dynamics 365 can be heavily customized, and a firm that understands your sector’s processes will configure the system more effectively. Industry-specific knowledge means the partner can anticipate requirements and compliance needs better than a generic provider. For instance, if you’re in distribution, a partner who has implemented Dynamics 365 Supply Chain for distributors will know best practices out of the box.
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Track Record and References
Successful Dynamics 365 implementations in the past are a strong indicator of a partner’s capability. Ask for case studies or client references. How many projects have they completed? What is their client retention rate? A solid partner will have a portfolio of projects similar in scope to yours. Many top firms have hundreds of deployments completed e.g., some leading partners have 1,000+ implementations under their belt.
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Technical Capabilities & Certifications
Evaluate the skillset of the partner’s team. Do they have Microsoft-certified Dynamics 365 consultants (e.g., experts in Finance and Operations, Customer Engagement apps, Power Platform, etc.)? Also, check if they hold specific Microsoft competencies or Solution Partner designations relevant to Dynamics 365 (such as Business Applications competency). Top partners will often have multiple MVPs, advanced specializations, or even Microsoft Inner Circle status (awarded to the top ~1% of partners globally).
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Services Beyond Implementation
Consider what support and training services are offered. Will they provide user training sessions or change management assistance to ensure high user adoption? Will you have access to ongoing technical support or a managed services option post-go-live? Partners that offer end-to-end services from initial process analysis and customization to data migration, training, and 24/7 support can add more value over the solution lifecycle.
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Understanding of Your Business & Culture
Choose a partner who listens and aligns with your goals. During initial talks, note whether they are trying to understand your business processes or just pushing a one-size-fits-all solution. The ideal partner acts as a trusted advisor, tailoring Dynamics 365 to fit your strategy. They should be willing to engage deeply, asking the right questions about your workflows and challenges. This ensures the implemented solution truly supports your organization’s unique needs.
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Scalability and Fit
If you are a large enterprise, ensure the partner has the scale (in team size and experience) to handle a complex multi-region rollout. Conversely, if you are a smaller company, a huge global SI might not give you the attentive service you need. Match the partner’s size to your project’s complexity. Also, discuss timelines and see if their implementation methodology (agile vs waterfall, etc.) aligns with your working style.
Confused by Too Many Options?
Follow our proven criteria to find a partner who truly understands your industry, your goals, and your Dynamics 365 roadmap.
10 Best Microsoft Dynamics 365 Partners in 2025
Below, we profile ten leading Dynamics 365 partners recognized for their strong track records and capabilities. This Microsoft Dynamics partners list includes a mix of large global firms and specialized consultancies, all of whom are Microsoft Dynamics 365 Gold Partners or equivalent. Each description covers an overview, core services, and key specialties that set them apart.
1. Folio3 Dynamics
Folio3 is a Microsoft Certified Gold Partner with a global presence and over 15 years of experience in Dynamics implementations. They have a team of 200+ certified professionals across 7+ regions, with more than 300 projects completed worldwide. As a specialized division of Folio3, this partner delivers end-to-end Dynamics 365 solutions (both cloud and on-premises) for businesses of all sizes. Folio3 has built a reputation in providing one-stop services from ERP/CRM customizations to integrations and ongoing support while tailoring solutions to each client’s needs.
Core Services Offered:
- Full implementation of the Dynamics 365 ERP and CRM suite
- System integration with platforms like eCommerce and CRM tools
- Custom development, including mobile apps and connectors
- Customization of Dynamics ERP using MorphX, AX IDE, and proprietary tools
- BI & analytics – Power BI dashboards, reporting, data migration, and insight services
- Managed support and maintenance services
- Migration and support for legacy systems (AX, NAV, GP, CRM)
Key Specialties:
- End-to-End Implementation Expertise: Provides full-cycle Dynamics 365 deployment from business process analysis through configuration, data migration, and user training.
- Integration & Customization: Strong capability in integrating Dynamics 365 with third-party applications (e.g., Magento, Shopify, Salesforce via prebuilt connectors) and developing custom add-ons (mobile apps for AX/Dynamics, etc.) to extend functionality.
- Global Delivery, Local Support: Offers a “global touch with local reach,” meaning they have offshore development for cost efficiency but also local U.S. consultants for onsite work when needed, ensuring 24/7 support coverage.
- Industry Solutions: Experience across industries like manufacturing, retail, services – delivering vertical-specific modules (for example, they have solutions like AX Mobility and retail POS integrations for Dynamics) that accelerate implementation in those sectors.
- Proven Track Record: Recognized as an award-winning Microsoft Dynamics partner with a solid track record. Folio3’s successful projects and customer testimonials demonstrate an ability to deliver Dynamics 365 on-time and on-budget, helping clients achieve digital transformation with minimized risk.
2. Hitachi Solutions
Hitachi Solutions is a global IT consulting firm and one of the top Microsoft Dynamics partners worldwide. With roots in the Hitachi group, they leverage extensive resources and have been focused on Microsoft business applications for nearly two decades. Hitachi Solutions has broad expertise across the Dynamics 365 ecosystem and a strong footprint in enterprise-scale implementations. In 2023, they were recognized with multiple Microsoft Partner of the Year awards, highlighting their excellence in innovation and delivery.
Core Services Offered:
- End-to-end Dynamics 365 ERP and CRM implementation
- Multi-country rollouts and complex integrations
- Business process re-engineering and consulting
- Azure and Power Platform integration
- Custom development with Power Apps and Dynamics 365
- Managed services and digital adoption advisory
- AI and analytics consulting
Key Specialties:
- Full CRM & ERP Integration: Hitachi Solutions excels at projects requiring cross-functional Dynamics 365 deployments, unifying CRM and ERP processes.
- Advanced Technology & IP: Hitachi has developed industry-focused IP (industry accelerators, templates) and is proficient in low-code customization, which allows quick adaptation to specific business needs.
- Award-Winning Expertise: As mentioned, Hitachi Solutions was Microsoft’s 2023 Partner of the Year in multiple categories, earning all six Microsoft Solution Partner designations and dozens of prior awards.
- Global Delivery Capability: With a presence across North America, Europe, and Asia, they can support large global organizations. They bring scalability and standardization, important for multinational Dynamics 365 projects.
- Industry Depth: Particularly strong in manufacturing, retail, financial services, and government sectors. Their solutions often address sector-specific challenges like supply chain resiliency for manufacturers or case management for the government.
3. Western Computer
Western Computer is a U.S.-based Microsoft Dynamics Gold Partner founded in 1987, with over 30 years of experience in ERP/CRM implementation. Headquartered in California, they have delivered more than 1,100 successful implementations for clients across North America. Western Computer specializes in Dynamics 365 Finance, Supply Chain, and Business Central solutions, particularly for distribution, manufacturing, and retail industries. They have been recognized by Microsoft for their innovative solutions in the SMB and mid-market space.
Core Services Offered:
- Implementation and upgrades for Dynamics 365 Finance, Operations, and Business Central
- Fixed-fee packaged ERP deployment services
- CRM implementation for Dynamics 365 Sales and Customer Service
- Power BI analytics and dashboard integration
- eCommerce integrations
- User training and enablement
- Post-implementation support and system optimization
Key Specialties:
- Distribution & Manufacturing Focus: With deep expertise in supply chain and distribution processes, Western has developed industry templates and configurations that cater to wholesale distribution, manufacturing, home building, and more.
- Rapid Deployment Packages: They offer fixed-scope/fixed-price implementation packages for certain Dynamics 365 solutions. These provide a clear timeline and cost, suitable for mid-sized companies wanting a predictable ERP implementation.
- Strong Customer Support & Training: Western Computer maintains an extensive library of training materials and documentation for Dynamics 365 users. Their U.S.-based support team is known for responsiveness and hands-on guidance.
- Integrated Solutions (ERP + E-Commerce): They have done numerous ERP-to-website integrations, showcasing their ability to provide a unified solution across business applications.
- Longevity and Reputation: With three decades in the field, Western Computer has a long-standing reputation for excellence. Many of their customers have worked with them from on-prem Dynamics NAV/AX to Dynamics 365 cloud, indicating trust and reliability.
4. Alithya
Alithya is one of the largest North American Microsoft partners, with over 30 years of consulting experience and around 2,200 professionals focused on Microsoft business applications. Headquartered in Canada (Montreal) with a strong U.S. presence, Alithya provides a broad range of services around Dynamics 365, Azure, data analytics, and digital strategy. The company has earned top honors from Microsoft, it was the Winner of 2023 Microsoft Partner of the Year Award (and finalist in 7 other categories), underlining its elite status.
Core Services Offered:
- Full-suite Dynamics 365 ERP and CRM implementation
- Cloud migration from legacy ERPs (AX, GP, NAV)
- Custom solution development and configuration
- Business strategy alignment and consulting
- Change management and user adoption services
- Power Platform and managed support services
- Award-winning Digital Adoption programs
Key Specialties:
- Enterprise-Scale Deployments: Alithya specializes in large, complex Dynamics 365 rollouts, including multi-site or global implementations with tight integration into enterprise systems. Their governance frameworks support success at scale.
- Multi-Cloud & Full Stack Expertise: Beyond Dynamics 365, Alithya leverages the full Microsoft stack; Azure, Power BI, Power Apps, and Office 365 to deliver end-to-end solutions, such as Azure-based data warehouses or Teams-integrated workflows.
- IP & Accelerators: With decades of experience, Alithya offers industry-specific IP and pre-built modules for sectors like higher education, professional services, and manufacturing, helping reduce implementation time and cost.
- Recognition & Thought Leadership: As an 18-time Microsoft Inner Circle partner, Alithya influences Microsoft’s roadmap and provides clients with early feature access and clear, outcome-driven guidance.
- Change Management & Training: Alithya emphasizes user adoption and process re-engineering, driving long-term success through structured training and organizational change management.
5. Sunrise Technologies
Sunrise Technologies is a boutique Microsoft Dynamics 365 partner that has been implementing Dynamics solutions for over 20 years. Based in North Carolina (USA), with international offices, Sunrise specializes in retail, apparel, footwear, consumer products, and manufacturing industries. They are known for their industry-focused solutions that extend Dynamics 365 for specific vertical needs. Sunrise has a dedicated team of Dynamics 365 consultants and developers and has been recognized in Microsoft’s Inner Circle in the past. Mid-market and enterprise companies often turn to Sunrise for its deep domain expertise and efficient deployment methodologies.
Core Services Offered:
- Implementation of Dynamics 365 Finance, Supply Chain, and Commerce
- ERP assessment, process design, and configuration
- Data migration from legacy systems (AX, NAV)
- Custom development and global deployment support
- Power BI reporting and business intelligence
- 24/7 support via Global Support 365
- Upgrade services for on-premise to cloud transitions
Key Specialties:
- Sunrise 365® Extensions: Sunrise offers proprietary tools like Quick Start 365 and Supply Chain 365, tailored for distribution and retail. These pre-built solutions reduce the need for custom development.
- Fashion & Retail Expertise: Sunrise has deep experience with apparel and footwear brands. They address challenges like SKU complexity, seasonal shifts, and global sourcing with Dynamics 365 best practices, such as allocation tools and omnichannel inventory visibility.
- Global Deployment Experience: Sunrise manages multi-country ERP rollouts with ease. Their expertise in multi-currency, multi-language deployments makes them a strong partner for global operations.
- Continuous Innovation: They adopt Microsoft’s latest features like Azure AI for forecasting, and evolve their methodologies accordingly.
- Customer Support and Satisfaction: Global Support 365 ensures post-launch support, fast issue resolution, and high user satisfaction, especially during peak retail periods.
6. DXC Technology
DXC Technology is a global IT services leader and a powerhouse in the Microsoft Dynamics space. Formed from the merger of CSC and HP Enterprise Services, DXC has a 30+ year partnership with Microsoft and boasts one of the largest Microsoft practices in the world. DXC has over 65,000 Microsoft professionals and has earned all 6 of Microsoft’s Solutions Partner designations, reflecting expertise across Azure, Modern Work, Security, Data & AI, and Business Applications.
Core Services Offered:
- Full-cycle Dynamics 365 ERP and CRM implementation
- Dynamics 365 migration for large enterprises
- Cloud hosting and Azure integration
- Business process outsourcing and application management
- Continuous system improvement and support
- Industry-specific solutions using Dynamics 365 and Power Platform
- Enterprise-scale delivery across regions and industries
Key Specialties:
- Scale and Global Reach: DXC can deploy large teams globally, ideal for enterprises needing a single partner for complex, multi-region Dynamics 365 rollouts. They offer onshore, nearshore, and offshore resources.
- Inner Circle and Microsoft Alliance: A top Microsoft partner for 24+ years, DXC is in the Inner Circle and works closely with Microsoft, giving clients early access to Dynamics 365 roadmap insights.
- Multi-Solution Integration: DXC integrates Dynamics 365 with legacy systems, ERPs, and third-party apps. Their expertise spans Azure, security, and non-Microsoft platforms, plus change management and training.
- Industry Solutions and IP: DXC accelerates deployments with tailored IP for industries like manufacturing, insurance, and oil & gas, enhancing Dynamics 365 with ready-to-use templates.
- End-to-End Managed Services: Through DXC Complete, clients get full managed services with upgrades, support, and optimization under one contract, reducing IT overhead and ensuring performance.
7. Nevas Technologies
Nevas Technologies is a Dynamics 365 consulting firm that focuses on delivering affordable solutions for small and mid-sized businesses (SMBs). With headquarters in the U.S. and a presence in the UAE and Asia, Nevas combines onshore/offshore delivery to keep costs accessible for clients. They have over 200 certified Dynamics professionals and have completed numerous projects, especially in the areas of Dynamics 365 Business Central (ERP for SMB) and Dynamics 365 Customer Engagement. Nevas is a Microsoft Gold Partner known for agility and quick turnarounds.
Core Services Offered:
- Dynamics 365 Business Central and CRM (Sales) implementation
- Migration from NAV, GP, QuickBooks, and other legacy systems
- Pre-configured templates for rapid deployment
- Integration with eCommerce and third-party apps
- Custom development and extensions
- User training and post-go-live support
- Power BI reporting setup
Key Specialties:
- SMB and Mid-market Focus: Their lean approach makes them ideal for mid-market firms seeking expert delivery, prioritizing core functions to deliver Dynamics 365 without enterprise-level costs.
- Fast Implementation Methodology: Nevas deploys Business Central in weeks using pre-configured templates for common processes. This rapid, template-based approach ensures faster time-to-value for clients with tight timelines.
- Legacy System Upgrades: With deep experience in upgrading from NAV, GP, and legacy ERPs, Nevas simplifies migration to Dynamics 365 using tools that automate data transfer and ease change management.
- Global Delivery with Local Touch: Nevas combines global reach with localized knowledge, offering regional expertise and offshore development for cost savings and culturally relevant service.
- Customer Service & Support: Known for responsive support, Nevas offers customized post-implementation services that build long-term client trust, ideal for SMBs lacking internal IT teams.
8. Innovia Consulting
Innovia Consulting is a veteran Microsoft Dynamics partner with decades of experience in Dynamics NAV and Business Central. Based in the Midwest USA, Innovia has been serving the manufacturing and distribution sectors since the 1980s. They are a Gold Certified Partner and have a loyal client base, many of whom have been with Innovia through multiple ERP generations. Innovia focuses primarily on Dynamics 365 Business Central today, making them one of the go-to experts for this product in North America.
Core Services Offered:
- End-to-end Business Central implementation and configuration
- ERP process improvement and consulting for NAV/Business Central
- Upgrade services from Dynamics NAV to Business Central
- Integration with third-party applications
- In-house custom development for extensions and reports
- Training and user adoption programs
- Long-term support and account management
Key Specialties:
- Business Central & NAV Mastery: Innovia’s core strength lies in deep expertise with Microsoft NAV/Business Central. Their consultants average 10–20+ years of experience, enabling them to tackle complex upgrades and customizations with ease.
- Manufacturing and Distribution Know-How: Innovia specializes in these sectors, understanding key needs like production scheduling, inventory, and logistics. They work with many ISV add-ons to enhance Business Central for manufacturing and distribution.
- High Customer Satisfaction: Known for personalized service, Innovia assigns dedicated customer success managers. Their long-term client relationships and high retention reflect consistent service quality and trust.
- Midwest Values, Local Team: Based in the Midwest US, Innovia promotes integrity and partnership. With over 14 years’ average experience and a mostly U.S.-based team, communication is smooth and dependable.
- Focused Scope: Innovia focuses solely on Business Central, excelling in ERP without diluting attention across the broader Dynamics 365 suite.
9. Internet eBusiness Solutions (IES)
Internet eBusiness Solutions, Inc. (IES), founded in 2000 and based in Florida, is a longstanding Microsoft Dynamics partner. As a Microsoft Gold Certified Partner, the company built its reputation in the Microsoft Dynamics GP, NAV, and CRM space. Today, it serves clients across the U.S. (with regional offices in Florida) and has won multiple Microsoft awards in the past (e.g., President’s Club for Microsoft Dynamics). They are a smaller firm that provides very personalized consulting and support, often for companies in healthcare, distribution, professional services, and other industries they’ve historically served.
Core Services Offered:
- Implementation of Dynamics 365 Finance, Operations, Sales, and Business Central
- Migration from legacy Microsoft ERP and CRM platforms (GP, NAV, CRM)
- Custom development and tailored integrations
- Training, onboarding, and user support services
- Managed services for system maintenance and upgrades
- Licensing, consulting and long-term system enhancement
Key Specialties:
- Legacy Dynamics Transitions: IES specializes in upgrading legacy Dynamics ERP/CRM systems like GP, SL, NAV, and older CRM to Dynamics 365. They efficiently map historical data and customizations to the cloud, avoiding common pitfalls through proprietary tools.
- Development & Integration Capabilities: IES stands out with strong development skills, creating custom solutions like ecommerce integrations or tailored reports, offering flexibility that larger partners often lack.
- Personalized, Local Support: IES assigns small, dedicated teams to ensure deep client understanding. Based in Florida, they provide accessible support in Eastern U.S. time zones and bilingual (English/Spanish) service when needed.
- Experience and Stability: With 23+ years as a Microsoft partner, IES offers long-term reliability, earning recognition like the Microsoft President’s Club.
- Mid-Market ERP & CRM Focus: IES focuses on midsize companies, optimizing Dynamics 365 Business Central and CRM for enterprise-like results on a mid-market budget.
10. DynamicsSmartz
DynamicsSmartz is a North American Microsoft Gold Partner that provides end-to-end Dynamics 365 ERP and CRM services. Founded in 1999, DynamicsSmartz has grown into a global solutions provider with delivery teams in the U.S., Canada, and India. DynamicsSmartz has experience across many industries and is especially known for flexible, client-centric delivery and scaling teams up or down as needed. Their mission is to help companies drive operational efficiency through tailored Dynamics 365 deployments.
Core Services Offered:
- Implementation of Dynamics 365 Finance, Supply Chain, Business Central, and CRM
- Azure cloud integration for infrastructure and app connectivity
- Power Platform development (Power BI, Power Apps, Power Automate)
- Data migration services for legacy system transitions
- Ongoing support, including administration and development
- Staff augmentation and managed service models
- CRM module enhancements and third-party integrations
Key Specialties:
- Full Suite Expertise: DynamicsSmartz offers end-to-end Microsoft business application expertise; ERP, CRM, and Power Platform. Clients can start with one Dynamics 365 module and scale as needed, like moving from Business Central to Dynamics 365 Sales, then Power BI.
- Flexible Global Delivery Model: With U.S.-based leadership and offshore teams in India, they offer a hybrid delivery model. Strategy and design stay local, while development can follow a 24-hour cycle, balancing quality, cost, and scalability.
- ISV Partnerships and Extensions: DynamicsSmartz partners with ISVs to enhance Dynamics 365, covering warehouse management, e-commerce, and field service, delivering complete, ready-to-use solutions.
- Development & Integration Strength: Their in-house developers handle complex integrations and customizations using Dynamics APIs and Azure, ideal for businesses with unique needs.
- 24/7 Support Services: A global team ensures around-the-clock support and staff augmentation for maximum uptime and flexibility.
Want a Partner Who Gets it Right the First Time?
As a Microsoft Gold Certified Partner, Folio3 Dynamics has helped 300+ companies implement and optimize Dynamics 365 with custom solutions and 24/7 support.
Make Your Decision
Choosing the right Microsoft Dynamics 365 partner is critical for a successful implementation and long-term ROI. The partners listed above offer proven expertise, but if you’re seeking a certified Microsoft Gold Partner with global reach and deep customization capabilities, Folio3 Dynamics stands out. With 15+ years of experience and 300+ successful projects, we help businesses of all sizes unlock the full potential of Dynamics 365. From ERP to CRM, integrations to support, we do it all.
Ready to streamline your operations and drive growth? Partner with Folio3 Dynamics for tailored, end-to-end Dynamics 365 solutions that deliver results.
FAQs about Dynamics 365 Partners
Q.1 What is a Microsoft Dynamics 365 partner?
A Microsoft Dynamics 365 Partner is a certified company approved by Microsoft to sell, implement, and support Dynamics 365 solutions, helping businesses customize and optimize the platform for their needs.
Q.2 What are the benefits of working with a Microsoft Dynamics partner?
Working with a Microsoft Dynamics Partner will give you certified expertise, tailored solutions, quick and easy implementation, smooth system integration, and continuous support for your business needs.
Q.3 Which company uses Microsoft Dynamics 365?
Many companies across various industries use Microsoft Dynamics 365. Some of the well-known names are Coca-Cola, Toyota, HP, Metro Bank, and Heathrow Airport. They successfully manage operations, customer relationships, and data across departments.
Q.4 Is Dynamics 365 a SaaS product?
Yes, Microsoft Dynamics 365 is a SaaS (Software as a Service) product. It is cloud-based and enables businesses to access ERP and CRM applications through the Internet without needing to manage infrastructure.
Q.5 Is Dynamics 365 like SAP?
Yes, Microsoft Dynamics 365 is similar to SAP because both provide ERP and CRM solutions to help businesses manage operations, finance, supply chain, sales, and customer service. However, Dynamics 365 is generally considered more user-friendly and better integrated with Microsoft products, while SAP is often used by larger enterprises with complex processes.