12 Aug 2015

MICROSOFT DYNAMICS CRM VS INFUSIONSOFT

Microsoft Dynamics CRM and Infusionsoft are very popular products in the CRM arena. Both strive to build and retain customer relationships by providing better services and trying to predict customer behaviors. Both companies have taken a deep  interest in understanding their customers’ concerns and proactively engaging with their customers to enhance their experience with their CRM systems.

Here’s a quick comparison of these two systems based on the feature set they provide.

SCALABILITY

The Microsoft Dynamics CRM is designed for large scale businesses while Infusionsoft is designed to cater for small and mid-sized businesses and startups, which is the primary reason why Microsoft Dynamics has a more notable and bigger client base like Metro Bank, Pandora, SERVCORP and Nissan. Small business owners on the other hand prefer Infusionsoft because it is easy to use and offers pocket friendly CRM tools with automation features.

PRICE MATTERS

When you compare these two CRM systems, you can see the vast difference in their pricing. Microsoft Dynamics CRM offers 3 pricing tiers: Professional, that costs $65 per user/month, Sales Productivity that costs $65 per user/month and the Enterprise 360 Promo edition that sets you back by $150 per user/month. Infusionsoft on the other hand offers 4 pricing models or editions: Essential, Deluxe, Complete and Team, with prices starting from $199.

INDUSTRY PREFERENCE

Microsoft Dynamics CRM is targeted towards the following industries: Banking & Financial, Government and Public Administration, Internet and Telecommunications, Manufacturing, Engineering and Retail; while Infusionsoft is geared more towards the Marketing and Advertising industries.

THE TARGET

As I mentioned earlier, the target market for Microsoft Dynamics CRM is large business enterprises, and help them improve their sales and marketing functions with unlimited user scalability, whereas Infusionsoft simplifies the sales and marketing efforts of SMBs by providing services in a single online platform. SMBs use Infusionsoft primarily to grow their business and enhance sales in a limited time, since it’s designed specifically to help new businesses plan their marketing and customer relationship strategy in a step by step manner.

PLATFORM

Microsoft Dynamics CRM is also multi-platform and multi-device, and can be used on Android, Windows and iOS smartphones, tablets and even desktops, whereas Infusionsoft is only web/desktop based.