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    No business would want customers struggling with a sluggish mobile app, mediocre user interface (UI), and security loopholes. Compromised customer experience can deviate your customers towards competitors. And most importantly, it can put a negative impact on your business’ brand. As per the report, over 50 per cent of customers don’t like engaging with a business app that comes with flawed customer experience.

    Hence, it is essential to leverage robust mobile application testing right from the start of mobile app development. It also helps in identifying and rectifying business-critical loopholes or bugs in the beginning and also decreases the development cost. Because it is less expensive by up to 10 times to fix an issue in the beginning than to rectify it in the production phase.

    What is Mobile Application Testing?

    Mobile application testing is a robust procedure through which all mobile apps go through. It is conducted to achieve desired levels of quality and security before the app is launched in the marketplace. With the lifecycle of mobile app development is shorter than any other software development, the entire process relies largely on efficient mobile app testing for flawless delivery.

    The mobile app gets tested on various parameters including usability, security, functionality, accessibility, performance, and more. It helps in enhancing the overall efficiency of the mobile app on all fronts. With customer-friendly performance, the reliability of the application also increases manifolds.

    If you are looking for robust and reliable mobile app testing services, here are some crucial points that you need to follow to make the right decision.

    • Get your mobile application tested either on real devices or emulators. You can also leverage real device clouds to put hundreds of devices at work at the same time and test the application at scale.
    • Mobile app testing automation and ensuring continuous testing can help in making the testing efficient.
    • Ensure sufficient test coverage and if needed, enhance it adequately
      Shortlist the processes to be tested through automation or manual software testing. It is better to start with manual testing and gradually automate tests for different platforms and mobile devices

    Why is Mobile App Testing Essential?

    Apart from developing an app with unique functionalities, you also need to test its different aspects thoroughly for robust quality assurance.

    Load Performance Testing

    Sudden spike in app traffic can stall your application within a few seconds. Failed transactions, unresponsive links, and slow load speed can ruin the customer experience of your mobile app.

    It is essential to conduct performance testing of the app by to identify the amount of peak load an app can manage efficiently. And if the performance of the app is not as per the expectation under severe load, you can enhance the infrastructure to make it capable of handling more traffic.

    Unit Tests

    Unit tests are essential for mobile apps with seamless design and efficient performance under different conditions. It is done at the starting when coders are still writing the cod. It helps in developing a user-friendly design and assists test engineers in understanding multiple critical issues behind the performance of apps.

    It also helps in identifying different gaps in the app code. You can also fix the issues at the very start to cut down the development costs.

    Better UI/UX

    Foolproof testing helps test engineers to behave like an end-user and analyze the app experience through the eyes of a customer. It is executed to explore the degree of intuitiveness and convenience along with the logic behind the idea of the app. For better results, it is advisable to run UX and UI tests through the complete development cycle of the mobile app.

    Visual Tests

    A visually stunning mobile application can help you attract and retain more users. The visual test helps in identifying the issues that are interrelated to the visual appeal of your mobile app.

    Functional User Interaction Tests

    Modern mobile apps offer complex touch gestures and functions. It is crucial to ensure that all the touch gestures like press, swipe, zoom, drag and drop, and rotate among others are working as intended. This will help in gauging the functional efficiency of the app accurately.

    eCommerce App Testing

    eCommerce applications offer multiple features and shopping functionalities. To offer a simple and powerful customer experience your eCommerce application needs to be able to deliver a user friendly UI.

    Being the eCommerce app, you also need to make it compliant with PCI-DSS to earn the confidence of customers shopping online through your platform. Other features that you need to test are product catalogs, shopping cart functionality, and faster checkout time among others.

    Accessibility Testing

    Accessibility is not just all about meeting WCAG 2.1 guidelines for compliance. It can also be an efficient way to reach a big untapped sales opportunity. With over 15% differently abled people in the world, opportunities are endless. Accessibility testing is crucial to develop a truly accessible app worthy enough to be marketed to differently-abled users.

    Leverage User Feedback

    Including user feedback can assist in chalking out a robust roadmap for your mobile application. It can also help you in thinking more like a customer and workout an app that is built with the primary focus on customer demands.

    You can use in-app surveys to collect clear data points. It will help in prioritizing your tasks and focus on specific functionalities of the app.

    Also, now customers expect organizations to interact more through suggestions and engage with them to bring in more efficiency. As per a survey, over 60 percent of customers are now happy to take in-app surveys to assist businesses in improving the services and add advanced features.

    The more feedback you receive from customers, the more likely your app will become successful.

    Wrapping Up

    Mobile applications are now an integral part of our lives for anything and everything. Hence, it has also become one of the most efficient mediums to reach potential customers and conduct business. If you are able to deliver flawless customer experience by leveraging mobile app testing, you can easily increase your bottom line while creating a customer-friendly brand for your business.

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