{"id":4168,"date":"2020-07-09T17:38:06","date_gmt":"2020-07-09T17:38:06","guid":{"rendered":"https:\/\/dynamics.folio3.com\/blog\/?p=4168"},"modified":"2023-06-08T13:51:35","modified_gmt":"2023-06-08T13:51:35","slug":"how-to-write-the-digital-transformation-strategy","status":"publish","type":"post","link":"https:\/\/dynamics.folio3.com\/blog\/how-to-write-the-digital-transformation-strategy\/","title":{"rendered":"How to Write the Perfect Digital Transformation Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve decided to embark on a digital transformation effort, you\u2019ll need a well-thought-out strategy to succeed. To help you move in the right direction, here are some useful tips for developing that strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Risks of Digital Transformation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The majority of digital transformation efforts don\u2019t succeed. They may not fail irreversibly, but they often find themselves mired down in a variety of issues. That\u2019s not very encouraging to anyone considering the same path. Fortunately, it\u2019s still quite possible to embark on a <a href=\"https:\/\/dynamics.folio3.com\/blog\/9-reasons-smbs-should-use-ms-dynamics-365-business-central-for-digital-transformation\/\">successful digital transformation<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Writing a Digital Transformation Strategy that Works<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, what steps can you take to ensure that your transformation strategy works? There are a few areas that should get your focus. You have to get all stakeholders on board and get your IT department on the same team. Ultimately, you need to frame the digital transformation so that it\u2019s something that everyone can get behind. You may find that the \u2018people\u2019 aspect of this is more challenging than the technical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it\u2019s important that you have a clear strategy to act as a roadmap. To get started, check out these seven tips.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Start with a Clear and Honest Assessment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s difficult to transform anything if you don\u2019t have a clear picture of where you\u2019re starting. You can do this by conducting a current state analysis. This will help you to create the rest of your strategy by giving you insights into the:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technical skills of your current teams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Culture among leadership and staff<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Places where technical change will have the most impact<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Existing processes, roles, and structures and how those relate to organizational goals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Takeaway: The current state analysis is important because it helps you understand what it will take to move your business from where you are not to where you would like to be.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make a Clear Business Case for the Transformation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you can\u2019t make a clear case that describes the business benefits, your digital transformation effort won\u2019t get the organizational support you need. People will simply see it as a move to adopt a bunch of new technology just for the sake of it. The key is to create a story that shows how the goals of the transformation align with the goals of the organization. That\u2019s what it takes to get leadership on board.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also where you address any fears that only technology will change. Leadership will need to be convinced that processes and products will be improved by these changes, not simply replaced with newer, digital versions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Takeaway: Leadership needs to see this effort as something that <\/span><a href=\"https:\/\/dynamics.folio3.com\/blog\/what-is-ocm\/\"><span style=\"font-weight: 400;\">helps the organization grow and improve<\/span><\/a><span style=\"font-weight: 400;\">, not blind adoption of bleeding-edge technology.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Connect the Strategy to Something Relevant<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, it isn\u2019t just upper management who needs to be convinced. This is something that impacts the entire organization, and it\u2019s important that anyone affected by these changes will see the value in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may help to drill down to the department level, then to the roles within each department. Consider the impacts of this digital transformation from the perspective of workers, and how that might impact their daily work. What features of this transformation will make their work easier? How will it enable them to focus on important tasks? How will it automate necessary, but low-value tasks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your marketing team may dread having to adopt new technology and change a bunch of their processes. However, they may take a more positive view if you can show them how those changes can improve their ability to <\/span><span style=\"font-weight: 400;\">use digital marketing to get more leads<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your strategy should also emphasize education. When employees hear that your change will involve \u2018moving to the cloud\u2019 or using <\/span><span style=\"font-weight: 400;\">big data<\/span><span style=\"font-weight: 400;\"> to improve business processes, they may not know what any of that means. A good strategy will involve educating and onboarding team members so they understand what is happening and how it benefits them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identify the Skill Sets You\u2019ll Need<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s more to digital transformation than updating technology. Still, it\u2019s imperative that your IT staff has the collective skill set required to plan, implement, and support the changes being made. As you write your strategy, consider which skills need to be nurtured, and who is going to be most successful at making this change happen?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll really be considering two things here. The first is which specific skills do you need your team to have now and in the near future to execute these changes. This could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Full-stack developers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Big data experts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User experience designers<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/dynamics.folio3.com\/blog\/system-integration\/\"><span style=\"font-weight: 400;\">System integration professionals<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second relates more to capability. What will you need from IT team members in terms of leadership skills, the ability to adapt to rapid changes, or develop new technical skills quickly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Takeaway: You\u2019ll have to create a strategy that recognizes the practical skills you need from your IT staff, but also avoids the pitfalls of treating staff as commodities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Justify and Secure Funding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this point, you have upper management support, gotten team members to understand the value of these changes to them, and identified your needs in terms of your tech staff. Now, how much money do you need to make these changes, and how much can you realistically secure?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things can get a bit sticky here because this isn\u2019t a singular project with a singular deadline. Chances are, you won\u2019t have a concrete figure in mind. Digital transformations impact all areas of the organization and usually involve multiple projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, you\u2019ll need to create some kind of budget. Here are <\/span><span style=\"font-weight: 400;\">some things to consider<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage expectations that this will be an ongoing effort with multiple projects over time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a budget committee with members from multiple business areas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clearly demonstrate how a particular initiative will add value as part of your request for funds. For example, adopting this tool for <\/span><span style=\"font-weight: 400;\">creating high converting landing pages<\/span><span style=\"font-weight: 400;\"> will increase sales by 15%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emphasize the need for flexibility. You\u2019ll need to be able to respond to changing user needs, advancing technologies, and market demands quickly. You can\u2019t do that and adhere to SOP when it comes to getting the funds you need allocated.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Takeaway: Creating a finalized budget for this kind of transformative change is virtually impossible. Still, it\u2019s important to clearly demonstrate value and to keep stakeholders involved in the process in order to keep the funds you need available.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Creating a digital transformation strategy is no easy task. This is a huge undertaking that involves multiple business areas, and will inevitably take several attempts to perfect. Follow the tips above to create a foundational strategy that will get your business started in the right direction.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve decided to embark on a digital transformation effort, you\u2019ll need a well-thought-out strategy to succeed. To help you move in the right direction, here are some useful tips for developing that strategy. Risks of Digital Transformation The majority of digital transformation efforts don\u2019t succeed. They may not fail irreversibly, but they often find [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write the Perfect Digital Transformation Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dynamics.folio3.com\/blog\/how-to-write-the-digital-transformation-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write the Perfect Digital Transformation Strategy\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve decided to embark on a digital transformation effort, you\u2019ll need a well-thought-out strategy to succeed. 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